THINK BEFORE YOU SMOKE

SOCIAL AWARENESS AD

Concept:
We wanted to create an awareness video persuading people to ‘Quit Smoking’. Instead of going the flamboyant route we chose subtlety taking on the challenge of working with a 15 month old kid (her name is Sheryl).

Challenges during the shoot:
Working with Sheryl required multiple retakes. In the first scene we wanted her to walk in a straight line but she kept looking back. So we did 10 retakes to get the perfect shot. Obviously she became tired, so we put her to sleep giving us another shot. And then when she woke up we got our next perfect shot.

Days for Shoot: 1 day
Days for Editing: 4 days
Location of Shoot: West Delhi

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